Printing In Toronto: How To Pick The Right Company Logo Colors

There is power in your logo. A great logo can not only evoke a positive brand perception but also make your brand message stronger. When building a marketing strategy through printing in Toronto, the intricate details of your logo such as color will all play a pivotal role. With the right choice, you can promote anger, envy, fear or even passion to your target audience. Luckily, picking the right logo colors is quite easy. Here are three insights to select colors that represent your brand well:

 

Commit To Research

 

What colors are other competitors using? Getting such information can help you build your logo. You should focus on the emotion that you want to deliver to your audience whenever they interact with your business. You can also search through Instagram and Pinterest to get ideas for new color combinations that you might not have thought of.

 

Use the 60/30/10 Principal

 

When working with most companies that offer printing in Toronto, you will learn about the 60/30/10 principle. This is where 60% of your log colors should be a primary color, 30% is a secondary color and 10% is an accent color. Such an approach ensures that your logo has a unified theme. This also makes the logo look professional while ensuring that the impression it gives to the target audience is a long lasting one.

 

Focus On the Association of Colors with Emotions

 

Red typically represents romance, excitement or even alertness. In case your company deals with security, red should be a color in your logo to present being alerts. When picking the colors, try and find colors that associate with the core principles of your business. 

 

Creating a logo should be focused on more than just the design element. Remember, your logo will represent your brand when using printing in Toronto for marketing purposes. Use the tips above to create an attention-grabbing logo.